SEO Specialist

--School Group--




SEO Specialist 


Marketing, Public Relations, and Communications 

Reports to  

Director of Content, Digital and PR  


About School Group 

School Group (SG) is a start-up international non-profit developing a cutting-edge global e-learning platform that will allow students around the world to connect for peer-to-peer collaborative learning and skills development — improving the accessibility and quality of education, while transforming lives and impacting future success. We need talented people to help us make our vision a reality. So, if you believe in the power of education, international development and community service — and have the time, skills and know-how to match — we want you as a School Group volunteer. 



Role Overview 

In this role, you will plan, execute, manage and improve SEO strategies (on-site, off-site [including social media], technical, keyword research) to grow organic search traffic for our website, making strategic recommendations for content planning based on research and analytics, then analyzing and reporting search performance results. 


Essential Functions 

  • Develop SEO strategies and oversee the day-to-day management of SEO initiatives. 

  • Conduct ongoing site content and technical audits, proactively offering page optimization recommendations and linking strategies as well as longer-term project priorities to drive overall SEO quality and traffic goals. 

  • Develop and manage content creation, link-building and blogger out-reach strategies. 

  • Track analyze and report organic search performance — from internal and external link audits to SERPs to organic site traffic and conversions. 

  • Collaborate with writers to leverage content SEO. 

  • Measure and report out the effectiveness of various SEO tactics and KPIs – including keyword rankings, traffic, revenue and ROI. 

  • Stay abreast of the latest SEO developments and search engine trends. 



Every effort has been made to identify the essential functions of this position. However, this position description in no way states or implies that these are the only duties you may be required to perform. The omission of specific descriptions of duties does not exclude them from the position if the work is similar, related or can be considered essential to this position. 



Key Relationships 


  • Add positions consulted for this role, both internal and external. Also include direct reports, if any, and level of supervision. 





  • Bachelor’s Degree, professional training or certifications in a technical field.  

  • 2+ years of leading SEO initiatives and strategies. 

  • A detailed understanding of SEO principles, guidelines and best practices. 

  • Direct experience with link-building initiatives, including blogger-outreach 

  • Knowledge of basic web design and technology principles and their SEO implications 

  • Proficiency with web analytics tools (Google Analytics) and SEO tools (SEMrush). 



  • Experience working remotely as part of a team.  

  • Experience working in a start-up company, non-profit or entrepreneurial environment. 

  • Self-directed and disciplined with the ability to work independently in an ever-changing environment 


Why volunteer with us? 

We are a community of people from different parts of the world who share a common belief in improving education which will eventually reduce poverty and improve the quality of life and living conditions globally. Volunteering with us will enable you to build your resume and gain invaluable experience in a supportive environment. 


  • In the USA, School Group is a Certifying Organization, offering the President’s Volunteer Service Award (PVSA) to eligible volunteers. 


  • School Group will provide a letter of recommendation to all volunteers who are able to showcase outstanding performance for professional references. 



Other information 


This is a volunteer position. There will be no financial compensation. Our organization is 100% volunteer-run. We welcome volunteers located anywhere in the world, as long as they can connect reliably to the internet.