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Marketing Researcher

--School Group--

 

ROLE DESCRIPTION 

Position  

Marketing Researcher 

Department 

Marketing, Public Relations, and Communications 

Reports to  

Director of Global Marketing 

 

About School Group 

School Group (SG) is a start-up international non-profit developing a cutting-edge global e-learning platform that will allow students around the world to connect for peer-to-peer collaborative learning and skills development — improving the accessibility and quality of education, while transforming lives and impacting future success. We need talented people to help us make our vision a reality. So, if you believe in the power of education, international development and community service — and have the time, skills and know-how to match — we want you as a School Group volunteer. 

 

 

Role Overview 

In this role, you will be responsible for collecting, processing and interpreting research and market data to provide statistical insight that helps bolster our content and inform our strategic marketing and fundraising initiatives and campaigns 

 

Essential Functions 

  • Researching marketplaces, consumer data, facts, figures, quotes, competitive organizations and other topics as required. 

  • Uncovering insights from diversified data sets to provide insights around key markets, audiences and other research subjects. 

  • Using Google and other online data resources, public databases and reference sources. 

  • Drafting and present your discoveries to the Market Research Team Lead and Director of Global Marketing, as well as other School Group Leadership using graphs and other visual aids. 

  • Researching and translating market models and trends as well as developing constructive recommendations for the marketing team. 

  • Working on several ongoing projects, which may have varying deadlines 

 

 

 

Every effort has been made to identify the essential functions of this position. However, this position description in no way states or implies that these are the only duties you may be required to perform. The omission of specific descriptions of duties does not exclude them from the position if the work is similar, related or can be considered essential to this position. 

 

 

Key Relationships 

 

  • Add positions consulted for this role, both internal and external. Also include direct reports, if any, and level of supervision. 

 

 

Qualifications 

Basic 

  • Bachelor’s Degree in Statistics, Market Research, or related field.  

  • 2+ years of research experience, preferably at a non-profit, media content provider or academic institution. 

  • Exceptional analytical, quantitative, problem-solving, and critical thinking skills. 

  • Intensely curious, with a deep interest in media trends and consumer behavior. 

  • Interest in education, e-learning and international development, a plus 

  • Comfortable working with CRM programs. 

  • Expert knowledge of data collection methodology such as surveys, polls, focus groups, etc. 

  • Previous experience working with social media platforms such as YouTube, Instagram, Facebook, and WordPress. 

  • Must have excellent writing and editing skills and should be proficient in current Chicago Manual and APA publication standards 

 

Preferred 

  • Prior nonprofit or media experience a BIG plus.  

  • Familiarity with Microsoft Teams and SharePoint helpful. 

  • Experience working remotely as part of a team.  

  • Experience working in a start-up company, non-profit or entrepreneurial environment.  

  • Self-directed and disciplined with the ability to work independently in an ever-changing environment.  

 

 

Why volunteer with us? 

We are a community of people from different parts of the world who share a common belief in improving education which will eventually reduce poverty and improve the quality of life and living conditions globally. Volunteering with us will enable you to build your resume and gain invaluable experience in a supportive environment. 

 

  • In the USA, School Group is a Certifying Organization, offering the President’s Volunteer Service Award (PVSA) to eligible volunteers. 

 

  • School Group will provide a letter of recommendation to all volunteers who are able to showcase outstanding performance for professional references. 

 

 

Other information 

 

This is a volunteer position. There will be no financial compensation. Our organization is 100% volunteer-run. We welcome volunteers located anywhere in the world, as long as they can connect reliably to the internet.