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Content Strategist

--School Group--

 

ROLE DESCRIPTION 

Position  

Content Strategist 

Department 

Marketing, Public Relations, and Communications 

Reports to  

Content Marketing Manager, Team Lead 

 

About School Group 

School Group (SG) is a start-up international non-profit developing a cutting-edge global e-learning platform that will allow students around the world to connect for peer-to-peer collaborative learning and skills development — improving the accessibility and quality of education, while transforming lives and impacting future success. We need talented people to help us make our vision a reality. So, if you believe in the power of education, international development and community service — and have the time, skills and know-how to match — we want you as a School Group volunteer. 

 

 

Role Overview 

In this role, you'll use your expertise in content marketing writing and strategy to help our marketing team produce high-quality, SEO-based content across channels (blog, social media, etc.). 

 

Essential Functions 

  • Defining our brand voice on our blog and social media channels, making education a compelling issue with a fresh, smart, and approachable tone. 

  • Leading an editorial process to create website and blog content, and email and social media campaigns that break through to new audiences and define what’s being talked about in the education, e-learning and international development. 

  • Working with a team of writers, graphic designers and video producers to create organic and paid campaigns. 

  • Using metrics that matter to reach and engage new audiences, getting them excited about education, e-learning and global communities. 

  • Advising on opportunities to use content to attract donors, new supporters, partners and volunteers, while inspiring people to become involved with our movement. 

  • Training the content team on brand voice and best practices, to level up their skills. 

  • Executing A/B testing to optimize campaigns. 

 

 

Every effort has been made to identify the essential functions of this position. However, this position description in no way states or implies that these are the only duties you may be required to perform. The omission of specific descriptions of duties does not exclude them from the position if the work is similar, related or can be considered essential to this position. 

 

 

Key Relationships 

 

  • Add positions consulted for this role, both internal and external. Also include direct reports, if any, and level of supervision. 

 

 

Qualifications 

Basic 

  • 2+ years of experience in content writing and strategy, preferably with nonprofit organizations. 

  • Expert ability to balance a performance-based and creative approach to create successful content strategy, including blog post, article and social media ideas. 

  • A holistic understanding of how to leverage intellectual and emotional content. 

 

Preferred 

  • Bachelor's Degree in Journalism, Communications, Media, or Marketing. 

  • Ability to confidently explain your ideas on what makes content good or bad. 

  • Experience working remotely as part of a team.  

  • Experience working in a start-up company, non-profit or entrepreneurial environment. 

  • Self-directed and disciplined with the ability to work independently in an ever-changing environment. 

 

 

 

 

Why volunteer with us? 

We are a community of people from different parts of the world who share a common belief in improving education which will eventually reduce poverty and improve the quality of life and living conditions globally. Volunteering with us will enable you to build your resume and gain invaluable experience in a supportive environment. 

 

  • In the USA, School Group is a Certifying Organization, offering the President’s Volunteer Service Award (PVSA) to eligible volunteers. 

 

  • School Group will provide a letter of recommendation to all volunteers who are able to showcase outstanding performance for professional references. 

 

 

Other information 

 

This is a volunteer position. There will be no financial compensation. Our organization is 100% volunteer-run. We welcome volunteers located anywhere in the world, as long as they can connect reliably to the internet.